A mix of customized and innovative decoratives and collectibles alongside a hip boho mix of vintage and ethnic elements present an extensive range in modern, directional and unusual medium to high-end gifts and collectibles emphasize material, design, value addition, utility and competitive pricing. Today there is a significant shift in consumer demand towards products and experiences that meet emotional as well as functional needs. Gifts & decoratives are seen as personal, authentic and genuine. This is where the mystical character of Indian products appeals and the adaptability of manufacturers here to change and ability to deliver brings in buyers for unique and inventive products.